The bakery Franck Paris is a client brief received to assert the bakery's place in the face of the rise of competitors in its location and sector of activity.
The approach was simple: to rejuvenate the brand by integrating digital technology to face up to its younger competitors while celebrating its strong history.
This rebranding was built on the rich history of Boulangerie Franck Paris, its family and artisan heritage. The aim was to build on the storytelling and put in place recommendations that could be activated easily and digitally.
The result: a satisfied customer.
Léo Figueira 2024
France