The Établissement Français du Sang (French Blood Establishment), which faces major challenges in maintaining a stable supply of blood donations, was the advertiser for ISEG's Project Week 2024.
Their challenge was how to get the younger generation involved in blood and plasma donation and build their loyalty through digital means.
Our proposal took a multi-layered approach, aimed at changing perceptions and demystifying blood donation, as well as arousing interest by using gamification as an acquisition and loyalty tool.
The result was SANGTATISTIC, an innovative mobile game linked to the corporate application: save lives by playing.
Léo Figueira 2024
France